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Visibility Score or online presence, refers to how much awareness your business has online and where your brand shows up across multiple digital channels on the internet, including search engine results, voice search readiness, social media pages, blog posts.  A consistently high visibility score, including a consistent NAP score needs to be correct to ensure your business gets noticed online.  The ability for your business to be found on the web, from anywhere on the planet is based on your business visibility score.